Hi, I’m Sujin.
A New York-based design consultant and brand strategist with 15+ years of experience in the fashion industry. My background spans denim, knits, RTW, sweaters, and footwear — with deep expertise in building and growing denim-focused lifestyle brands.
I work with fashion brands to bring creative clarity — offering a fresh perspective, practical experience, and senior creative leadership where it’s needed most.01 / Creative Concept Development
Creative vision runs through every aspect of a brand — from visuals and storytelling to marketing. But it starts with product.
I offer creative direction through the lens of product and design — helping brands articulate their vision and identity through the collection itself.
This can take many forms: developing seasonal concepts, shaping product narratives, refining design language to reflect the brand’s core values — or hands-on creative tasks like concept shopping and styling. I collaborate closely with founders and internal teams to ensure the creative vision holds through — from concept to collection.Building denim requires its own pace, language, and logic — and I’ve spent over a decade immersed in it.
I work with brands to define what denim means for them — and then build it with precision. From concept and development to fit and sourcing strategy, I help shape denim that supports long-term growth and reflects a clear creative point of view. This includes establishing foundational fit blocks across core silhouettes, developing a strategic wash library, selecting the right fabrics for brand identity and target pricing, and creating seasonless denim assets that can evolve with the brand.
Whether you’re starting from scratch or evolving an existing offer, I bring creative and technical depth to guide the process with clarity.02 / Denim Expertise
In addition to consulting, I write for everything (a)but denim — a Substack newsletter exploring fashion, career, and technology — offering creative professionals honest insights and industry context to navigate a fast-changing landscape.Let's connect.Sujinleenyc@gmail.comSujinleenyc@gmail.com