RE/DONE X DR.SCHOLLS

SPRING 2023

Paying homage to the origins of Dr. Scholl’s iconic wooden sandals, this collaboration reimagined the orthopedic classic with a fashion-forward twist. The capsule brought back key heritage elements from the 1970s — including a curved orthopedic footbed, adjustable strap sliders, and original screw hardware — all custom-developed to honor the integrity of the original design. The silhouettes were updated with modern finishes, featuring lacquered finish, patent leather, and upcycled denim. I led the concept and product design from start to finish, focusing on blending archival accuracy with RE/DONE’s irreverent yet timeless sensibility. The campaign, created with CG artist Ian Padgham (@origiful), offered a playful, surreal take on Californian surf culture — turning the sandals into characters in a dreamy animated world.