DIY PROJECT (2010-2019)

RAG & BONE /JEAN

The DIY Project was one of Rag & Bone /JEAN’s most iconic campaigns — celebrating individuality through raw, intimate self-expression. Shot by the subjects themselves without stylists or creative direction, it captured a uniquely personal take on style, inviting talent to interpret and wear the collection in their own way. The ethos behind DIY deeply influenced my own creative values. The emphasis on authenticity, real-life character, and unfiltered storytelling continues to inform how I approach design today — with a respect for honesty, intention, and individuality.