A unique capsule blending automotive heritage and sustainable fashion, created to mark the launch of Ford’s electric F‑150 Lightning. The 13-piece collection reimagined Americana through RE/DONE’s lens and Ford’s DNA, featuring patchwork denim, workwear jumpsuits, graphic tees, and accessories — all responsibly produced using upcycled materials and recycled cotton. I led the overarching direction — from design and upcycled material sourcing to development — overseeing the full process from initial concept to final product delivery. The collection was designed to feel both nostalgic and forward-thinking, bridging two distinct American icons through conscious design.

The campaign, shot by Zoë Ghertner in Malibu and featuring Devon Lee Carlson, was presented alongside a customized electric F‑150 Lightning and vintage Spartanette trailer, designed as a mobile pop-up for the “All-American Road Show.”